You’re aware the internet is full of algorithms, especially sites like Goodreads, Facebook and Twitter. But do you know exactly what social media algorithms are looking for? Do you know all the tactics to position your titles for success on social media? Publishers and book marketers need to know where algorithms are looking and what tactics you can use to most effectively grow your brand and reach the right audience.
by IngramSpark Staff (@ingramspark)
Over the last few months, we've launched three exciting new product offerings: groundwood paper, Digital Cloth™, and Jacketed Case Laminate! Learn more about the new product options.
Think back to when you were young. It was clear from an early age you were destined to own a restaurant. After years of saving and contemplation, you decide to pull the plug and buy a mobile coffee truck. You’ve assembled the coffee, equipment, and branding but now you must consider an important question: Where do you secure prime real estate to drive sales?
By: Pete Peterson, The Rabbit Room
Whenever we release a book, it’s easy, addictive even, to get caught up in checking its sales rankings or its Amazon reviews. And while those are good measures and necessary data, I’ve learned over time that they aren’t as immediately important as they seem. Books take time.
April is an exciting time of the year here at Ingram Content Group because we are thrilled to be able to celebrate and recognize our wonderful world of indie booksellers with Independent Bookstore Day (IBD) on April 27.
Written by: Kevin Watson, Press 53 Publisher
Social Media is crowded with users who all seem to be screaming for attention. Reading your own newsfeed is like reading the stock market ticker that scrolls across the bottom of your TV: you see a post, consider it for a moment, and then move to the next item. Paying $20 to promote a post will get your number of views up, but the results can be disappointing. Yet, Press 53 has found a way to use Facebook to build a community and, therefore, marketing team to help us sell more books.
Angie Thomas, made her debut with the #1 New York Times-bestselling, award-winningThe Hate You Give. Thomas is a former rapper who holds a BFA in creative writing, was born, raised, and still resides in Jackson Mississippi. We are thrilled to be a part of her latest book, On the Come Up, and had the privilege of sitting down with Angie to discuss her newest story.
By Jake Handy, @jakehandy
As the value of book discoverability metadata in the publishing industry becomes more known, it’s helpful to know exactly where authors and publishers are making the most mistakes. Thousands of new titles pass through Ingram’s metadata channels each and every day and each of these titles have dozens of metadata fields. It should be no question that the owners of all these titles should want to put out the very best metadata they can.
In our last post in this series, How to Build a Strong Book Marketing Foundation, we outlined a strategic approach to digital book marketing that begins with some core foundational elements – book metadata, author profiles, and publisher websites – to ensure you have all of the right groundwork in place for successful book marketing campaigns. Now you’re ready to start engaging with readers, building deeper relationships, and growing your online platform.
Tis' the season for giving!
With twinkling lights and snow covered streets, many are preparing for end-of-the-year festivities. Not only is this a time to prepare for future endeavors that lie before us in 2019, it is a season when people reach out to friends, family, and their community to give back.
By Nancy Stosik, Senior Manager Publisher Engagement
For the first time, Digital Book World was held in Ingram’s home town of Nashville! DBW18 took place at Music City Center from October 2-4. Recurring themes for this year’s conference included: the rise of Audio, Voice-first technology, AI, Data and Discoverability, and Blockchain technology. These themes were explored and discussed in many of the keynote presentations. Attendees could also learn more about best practices, the state of the industry, and emerging trends and technologies during smaller breakout sessions, covering six different areas of focus: Legal, Production, Marketing, Education, Data and New Media.
By Stephen Sparks, Little Infinite Editor
I ran through several drafts of an introduction this interview with Copper Canyon’s Joseph Bednarik, but finally came to the conclusion that the most effective way to present the forty-five year old nonprofit press was to provide a list of some of their authors. And so, before getting to Joseph’s answers below, consider that Copper Canyon, the best poetry publisher in the U.S. if not the world, has published the likes of Pablo Neruda, W.S. Merwin, Ocean Vuong, Adrienne Rich, C.D. Wright, Lucille Clifton, Octavio Paz, and hundreds more.
For most, City Lights is synonymous with the Beat Generation, a bookstore that became a gathering spot for poets who have since entered the pantheon of post-war American literature. But in the sixty-five years since its modest beginning, City Lights has embraced an eclectic aesthetic, publishing a wide range of works that do not fit easily into any simple categorization. Stephen Sparks, Little Infinite’s editor, emailed Elaine Katzenberger, publisher and executive director of City Lights publishing program, to find out what the press looks for in its famed poetry series.
Jim Heuer, Director of Sales
In my 19 years at Ingram, I am fond of telling customers that everything we do starts with a story that took place in a meeting when someone said to us, in one way or another, “Hey can you do _________ (fill in the blank)?” Here’s my story.
As the summer comes to a close, we reminisce on the biggest community service event of the season; our annual United Way campaign. Since 1887, United Way has provided education, financial stability, and health to the communities they serve. We’re committed to making an impact in the community by working with United Way to provide others with necessary resources.
Our colleagues at Aerio have seen the devastation caused by Hurricane Harvey and would like to help! That’s why they've teamed up with Invention Arts, to launch a website with an Aerio Bookstore titled Books Against the Storm. From the bookstore website, you can purchase a book and donate 100 percent of the profit to one of three Hurricane Harvey disaster recovery charities: Houston Humane Society, Houston Food Bank and the Hurricane Harvey Relief Fund. In addition, Aerio is waving all transaction fees so the website can donate more to those impacted.
Since our founding more than 20 years ago, VitalSource has been committed to supporting higher education and to providing students with more affordable and accessible learning materials. We feel the campus stores across the globe share these values and are best positioned to manage content delivery for their institution.
Everyone impacts the world through books. Whether it’s the bookstore manager or the librarian who helps a kid select his or her first book, the book publishing industry is supported by people just like you.
IngramSpark will be at BookExpo America this year and in addition to taking in the wonder that is BookExpo America and overall book fandom, here are a few reasons why you should be sure to check us out in particular: