Ingram Blog

5 Reasons To Focus On Your Book Cover

Your manuscript is finally done! The last letter has been typed! You need to get your book out ASAP, so there’s no time to waste putting your files together for printing.

You have a computer, check!

You’ve successfully created a PDF from Microsoft Word, check!

You have an idea for a cover and don’t think it’ll take too long to put together, check!

You’ve thought about what fonts to use, how to make sure the fonts are not restricted for printing, how the colors in your design and the placement of graphics will carry over to a printed piece, and how to create a compliant, print-ready PDF with high resolution images…

…um, not check?

Well, you can bet that a professional Graphic Designer has thought about these things in her sleep. So, you ask, why should I hire a Graphic Designer to help with file creation? The sooner they help create a cover, the faster you can print them using Ingram’s Lightning Source print on demand and print product services. Here are sometimes we think it’s worth it:

1. You are comfortable enough with technology to be dangerous. (Aren’t we all!)
Creating a cover and interior file for printing, when you are just comfortable enough with technology, can seem like a way to save both time and money. If you are not tech savvy, submitting files for printing can lead to problems you didn’t anticipate. Graphic designers are trained in what questions to ask up front and how to anticipate for printing problems.

2. You have an event.
File creation, file submission and review, un-anticipated changes, and minor tweaks almost always take longer than you think they will. Relying on the skills of a graphic designer can free you up to focus on other things needed for your event. A week before your event is not the time you want to learn the difference between CMYK and grayscale images.

3. You’ve acquired files that previously printed and were designed by a graphic designer.
Graphic designers are skilled in “making things look pretty”. This skill requires a more than average knowledge of graphic programs such as Photoshop, Illustrator, InDesign and Acrobat. With a knowledge of these programs, most designers can make edits to a previously printed file without compromising quality. Using the wrong program to make edits to a previously printed file can result in changes to image quality, color mode, and font embedding.

4. Your book will be part of a series.
Consistency, consistency, consistency! Books in a series should have similar visual elements, that’s what ties them together to your customer. Graphic designers pay attention to the fonts used, the size of the text and images, the colors used, and the overall style of a design.

5. You want your books to stand out from the crowd.
We’ve always been told, “don’t judge a book by its cover”, but we all do. And so do your customers. You’ve put a lot of blood, sweat and tears into your manuscript and now you want to share it with the world. A Graphic Designer can transform your book into an appealing representation of that hard work. A professionally designed book, that creatively and accurately represents your ideas, will stand out from the crowd and give your customers a product they will look forward to reading.

Lightning Source’s print on demand services allows our customers to design the books they want. With dozens of formats and trim sizes, we have you covered. Learn more about how we can quickly help bring you and your designers work to life using our Print Product Services.