In a “mobile-first” world, people have access to content all the time. According to a recent survey by the Pew Research Center, 73% of Americans read a book within the last year, and 28% of the books were eBooks. Readers have realized the benefits offered by a digital book format resulting in a shift in e-reader adoption.
EBooks can be easily downloaded, and it is a more affordable way to market titles. Since people are on their tablet, phone or computer more than 10 hours a day, with a simple PPC ad or link you can drive more traffic to a title with a captive audience. A multi-channel eBook marketing plan is incredibly valuable but requires a well-documented plan.
Here are a few ways to take advantage of online marketing to promote your titles:
Create a compelling, but informative, landing page
Not only can consumers easily purchase and download eBooks from a landing page, but this tool can also be utilized to establish a brand name through information, release dates, testimonials from reviewers, and even a short video clip from the author. It is useful to be able to embed this link in other digital platforms to further build consumer awareness.
Start the Conversation
In today’s digital era, most readers are likely on social media. Utilize it! This is an effective outlet outlet to interact, start talking about your titles, a publication date, or potential launch party. Also, readers want to engage with you and your authors, so engage them where they are. This will begin to build a trusting relationship with your consumers.
Give away the first chapter
This will create anticipation around a title launch, and intrigue e-readers. Whether it’s social media or another digital outlet, a lot of publishers find success in posting the first chapter or a small expert that will entice readers to buy the book. You can also send these samples to influencers that can promote it on their digital platforms to increase your reach.
Partner with eBook Blogs/eNewsletter
eBook enthusiasts have created a very powerful communication network. Readers love to consume content and they look to influencers to find information, new titles, specials, and insights. These sources can provide new avenues to reach readers. Some websites will highlight a title for a small fee, but this increases the title’s sales potential.
Find the right distribution outlet for your eBook titles
Most distributors have a large network, tools and marketing platforms (e-newsletters, ad placements, etc.) that can help your titles reach multiple channels. Distributors typically also send e-newsletters to their customers with title listings, as well as external advertisement placements that can further market your book.
If you are looking for a platform to expand the reach of your content, Ingram’s digital asset management and distribution platform, CoreSource, recently connected 750+ publishers to Microsoft’s books in the Windows Store. This eBoosktore has the potential to put titles in front of Windows 10’s 300 million daily active users.
Overall, digital and eBooks are changing the book industry and creating new ways to reach readers. Consider your options and use these marketing tactics to help set a foundation for the success of your titles.