Often disregarded as producing content exclusively reserved for those dwelling in the ivory towers of academia, university presses have plenty to offer to public and urban libraries. In our most recent #BuildUP Twitter chat, Ingram Director of Library Sales, Jim Heuer, provided some excellent tips on how university publishers can connect with libraries beyond that of their respective institutions to gain wider regard when it comes to collection development.
For your convenience, you can find the entire Library Sales Twitter Chat transcript below.
Hi it's Jim, Director of Library Sales at Ingram. I've been at Ingram for 18 years with a wealth of #bookindustry knowledge. #BuildUP
I'll be chatting about how university presses can increase their library sales and outreach within #libraries. #BuildUP
Q1: Do print catalogs still matter? #BuildUP
A1: Yes, but the mailing list needs to be up to date and accurate so that the right person gets it. #BuildUP
Q2: How do I increase sales of regional titles in #libraries? #BuildUP
A2: Think globally, but act locally. Visit your local library and make connections to see what they're looking for. #BuildUP
A3: A good cover is important. Choose a cover that has trade potential. Make sure it doesn't look like it only belongs in the ARL. #BuildUP
Q4: What is the biggest buying difference between public and academic librarians? #BuildUP
A4: ARLs buy on subject matter while public libraries based their decisions on circulation and spending tax payer dollars wisely. #BuildUP
Q5: What are the most-acquired subjects by libraries? #BuildUP
A5: Public libraries acquire fiction first then children's. For academic libraries, it depends on the mission of the university and it’s library. #BuildUP
Q6: How much does price matter to librarians? #BuildUP
A6: It matters a lot. We're dealing with tight budgets. It's hard to take a chance on something that has steep price & low discount. #BuildUP
A6: If the subject matter is equal then price and discount really are a deciding factor. #BuildUP
Q7: What's the biggest change you've seen in the last 10 yrs in library sales? #BuildUP
A7: The biggest change is a significant portion of library budget is now going to #ebooks#BuildUP
Q8: What's more important - committing resources to marketing or getting reviews? #BuildUP
A8: Reviews, especially for public libraries. Reviews are the justifications for purchasing titles. #BuildUP
A8: Librarians keep back issues of reviews to justify purchases to patrons. #BuildUP
We're wrapping it up now, but here are some final words. #BuildUP
When a UP is first to market with a hot topic, target marketing to larger public library systems and large urban libraries. #BuildUP
Thanks for joining us for this month's #BuildUP! Note that next month we'll be changing our chat to #Built4UPs. See you then!
Ingram Academic Service’s weekly Twitter chats are a great way to keep up with the most relevant best-practices impacting university presses and academic publishers today, plus, an excellent opportunity to get real-time feedback from our team of UP pros. Keep a lookout for our next round upcoming #BuildUP Twitter chats and have your questions ready.
For more information on Ingram Academic Services or other questions please contact Caitlin Churchill.