Ingram Blog

What to Expect with Audiobooks: Part 2

Written by: Robin Erwin, Ingram's Digital Retail Sales Manager
FOMO is real, y'all. Fear of missing out on the boom of audiobooks, fear of missing out on a new audience, fear of missing out on sales. Anytime FOMO appears the best advice is to stop and ask yourself, are you really missing out? The audiobook boom is real. New reporting by the Audio Publishing Association and Edison Research shows the upward trend continues. Yet, the question remains: Does every book need to be audio? Or can every book be audio?