BenBella Books, a publishing boutique, has provided readers with captivating titles
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A. It has to beThe China Study , a book that invigorated and revolutionized the plant-based eating movement worldwide.
A. I believe it it the ability to generate genuine excitement in it’s targeted readers.
|Q. What’s your most popular title? |
A. Currently, Traction, one of the best books ever written on managing a small to medium size business for outstanding results.Q. What's been the most significant change in the publishing industry in the last five years?
A. Publishers are increasingly headed into a market that looks more and like a monopsony (one buyer). Resisting this is important, but so is recognizing that this is happening, and being prepared to be successful in a market with a small number of increasingly powerful buyers and increasing cost pressure.
A. Presumed Guilty, by Casey Anthony’s attorney, was a brilliant but controversial in-depth look at the trial that captivated and infuriated watchers across the country. The book received tremendous coverage and quickly grabbed a spot on the New York Times list.
Q. What differentiates your publishing house from others?
A. A few things. We are highly entrepreneurial, which means creative deals with authors and tremendous flexibility in how we do things. We are marketing-centric, which means we not only put a lot of energy into marketing our books but we view all aspects of the publishing process through a marketing lens. And we are deeply committed to author partnership, taking the authors’ views on every aspect of the publishing process very seriously.