As the world practices social distancing, activity on social media is flourishing. Tap into a more engaged network and make the most of social media with these tips from our @IndieBookBuzz crew and examples from fellow booksellers.
Let’s break it down into three steps:
1. Bring Books to Your Followers
Books connect people at a time when connecting is difficult. Keep that connection going by turning what would have been an in-store event into a virtual one on your social media platforms.
If your store is new to virtual events, check out the American Booksellers Association’s helpful guidelines for hosting on different platforms.
2. Bring Your Store to Your Followers
The people following you are already interested in your store, so keep it front-of-mind with your social media posts to encourage them to stay invested in your store. Have a steady flow of staff recommendations – and make sure to include a call to action of how customers can order, with links or contact info.
3. Bring Yourself to Your Followers
You, the bookseller, are a key part of your store. Your story matters to your customers and their stories matter to you. That personal element may have drawn you to bookselling and it certainly draws customers to choose a local bookstore. Even if you can’t be face to face, this time can be an opportunity to learn even more about your customers and to let them learn more about you.
Creating social media content can undoubtedly be time-consuming and an added entry on a growing to-do list. Yet, in this uniquely challenging chapter, we’re reminded that we derive strength from connection. Meet your customers where they are right now, and they’ll be encouraged to do the same.
And speaking of connection, be sure to stay connected with @IndieBookBuzz as we spread the #booklove and the Shop Local message!