For 67 years, Indiana University Press has provided titles that have left lasting impressions. Introducing books like Metamorphoses and Crow Killer to our reading list, they pride themselves on being a leading academic publisher specializing in scholarly and trade titles. Join us in celebrating the impact that these titles have in the academic community.
|Learn more about IU Press, an Ingram Academic Distribution client, in our recent interview with Dave Hulsey, Associate Director for almost 9 years.
Q. What do you think makes a good book?
A. For scholarly books, the author must present their subject in an accessible
Q. What do you look at when signing authors?
A. Whether the author is scholarly or general trade, they must have an expertise in the subject area. They must have an engaging writing style and are also willing to go the extra mile to help market their book.
Q. What's been the most significant change in the publishing industry in the last five years?
A. The change in the book retail market has been a major factor in the publishing world. Major retailers (Bricks and Mortar) have closed and independents continue to struggle against the shift of customer purchasing habits moving to on-line shopping. Browsing for books online doesn’t provide the reader the same experience to find new and exciting books and authors, as we had in the bricks and mortar locations. New authors and publishers have to be more progressive in their marketing efforts to reach the readers.
Q. What are your most important channels for title marketing?
Q. What does the future of your publishing look like to you?
A. We will continue to support our publishing mission of providing quality content that informs and entertains our readers, but as with all publishing houses, we will continue to change and implement new ways of delivering content as the market changes.
Q. What differentiates your publishing house from others?