Ingram Blog

Indie Spotlight: Chapter2Books

Indie Bookstores play an important role in our communities, and this week we are celebrating all the amazing things they do. In honor of Independent Bookstore Day (4/29), we reached out to indie bookstores to hear stories about the success of their bookstores.

After years of working in finance, Brian and Sue Roegge wanted to leave the life of numbers and calculations, and start a new adventure. In 2011, the Roegges opened Chapter2Books’ doors in Hudson, WI. They provide their community with more than just new and used books. They engage their customers through frequent buyer programs, summer reading programs, and weekly story times for children.

The Roegges have created a space that supports their community and its people.We chatted with Sue to find out what makes Chapter2Books so unique.

Q: What does being an independent bookstore mean to you?
A: It means everything to me: flexibility, community, belonging, expertise, creativity, value and a local taxpayer.

Q: What makes your store unique?
A: While we are a true mom and pop store, we have created a customer base from both Minneapolis St. Paul and Western Wisconsin. This allows us to share stories with people from all over. We also pride ourselves on our author events.

Q: If you could bring any author to your store for an event who would it be and why?
A: I’d like Fredrik Backman to come back. As far as new, I would love to have Marley Dias come when her upcoming book, Marley Dias Gets It Done, is published in 2018.

Q: What do you think has been your key to success for having a thriving bookstore?
A: While low overhead helps financially, I think knowing and meeting the needs of our community helps us thrive. This helps us build relationships and trust with our customers which keeps them returning.

Q: What is the story behind your bookstore’s name?
A: When Brian left his finance career, we wanted to open a bookstore. So, Chapter2Books refers to the “Chapter 2” of our careers. We have found that many customers think it means used books. Although we do sell used books, we primarily sell new titles.

Q: What do you find most rewarding about owning a bookstore?
A: Author visits and working with schools allows us to help our community. I also enjoy seeing the joy customers show when we have a book in stock that they do not expect us to carry. This shows that I am doing my job well. Working with my husband is an extra perk too.

Q: What unique events/programs does your bookstore offer for the community?
A: We pride ourselves in author events. We have brought in significant, national authors to speak about their books. Also, we work with surrounding school systems and provide summer reading programs for children. It is important to us to continue to donate books to many local fundraisers, and provide ongoing discounts for educators and book clubs.

Want to help support the people behind your local bookstore? The Book Industry Charitable (Binc) Foundation is dedicated to financially assisting booksellers all over the country. Join us in their mission to strengthen the bookselling community by donating here.