Ingram Blog

Build UP: Connecting with Your Library

Often disregarded as producing content exclusively reserved for those dwelling in the ivory towers of academia, university presses have plenty to offer to public and urban libraries. In our most recent #BuildUP Twitter chat, Ingram Director of Library Sales, Jim Heuer, provided some excellent tips on how university publishers can connect with libraries beyond that of their respective institutions to gain wider regard when it comes to collection development. 


The Digital Economy Makes Way for Native Retail

Previously published on Digital Book World's website
By Marcus Woodburn

The evolution of book buying continues to progress from a physical, pick-and-pay method of retailing to a highly sophisticated form of a digital, buy-on-demand model. With the help of native retailing through platforms, a seller is able to reach potential customers wherever they are and wherever they interact with a book.  


But What If We’re Wrong Review

By Philip Wallace, Marketing Systems & Content Analyst

Over the years, Chuck Klosterman has made a name for himself as a cultural critic in a wide range of journalistic venues ranging from the music magazine Spin to The New York Times. in his latest book, But What If We’re Wrong, Klosterman tackles both the minute and major details of life where facts and conventional wisdom are more open to debate than we previously thought. 


What is Data?

The recent numbers for book sellers are in, and they’re looking good:

  1. Sales of print books are increasing. Sales of audio books, too, are on the rise.
  2. Media omnivores and avid book readers alike are purchasing more books than ever.
  3. Retail sales at bookstores are up, year over year, for the past several months.
 


ODCs 101: Everything You Need to Know to Make ODCs Easy

By Joyce Skokut, Director, Collection Development

Did you know that whether you’re opening a new branch, moving to a new building, or overhauling your space, Ingram can create custom lists tailored specifically to meet the demands of your patrons? We provide complimentary ODC management services, walking you through every step of the process and providing recommended timelines and checklists to ensure that everything stays on track and nothing gets missed. 


Academic Marketing and University Presses

Knowing how to build ironclad relationships with your customers, while communicating value can make all the difference for university presses striving to demonstrate profitability. In last month’s #BuildUP Twitter Chat, Ingram and Consortium Books academic marketing ace, Heather C. Hart, answered questions and offered up some advice on connecting with those hard-to-reach customers, so you can maximize your sales opportunities.  


Summer Events for Authors

We attend conferences for many reasons and recommend you do the same. Conferences are all about being part of the conversation and that means participating by speaking but also by listening to those in attendance. There’s always something to be gained by attending a conference you’re interested in and which promises to help sharpen your craft. 


Library Spotlight: Cuyahoga County Public Library

We reached out to Jessica Breslin, Branch Manager, Cuyahoga County Public Library - Bay Village Branch to find out what makes their library program so unique and successful. 


Community Reads Books

By Shannan Starnes Rosa, MSLS, Collection Development Librarian for Adult Materials

A Community Reads project can be a great way to draw a community together by reading the same book at the same time. The local public library can take a leadership role in selecting a title that people will want to read, and in making sure copies of the book are available for participants. Ingram is happy to help make your Community Reads project as easy as possible. 


Demystifying Book Distribution for Self-Publishers

By Robin Cutler, Director of IngramSpark