How to Capitalize on the Increase of Ebook Buyers Right Now
In a “mobile-first” world, people have access to content all the time. According to recent statistics gathered by Statista, ebook revenue has grown 12.4% YoY in 2020. However, the average revenue per user is expected to decline through 2024.
Navigating the nuanced issues of today’s world can seem a bit like walking through a maze. Reading and seeking new information provides a pathway to understanding, but censorship offers a dead end. This is the message that independent booksellers will be sharing during Banned Books Week, September 27th – October 3rd, as they join librarians, educators, journalists, and others in the fight against censorship and in celebrating the freedom to read.
When you shop at an independent bookstore, you open the door to a personal experience that supports your community and gives you access to great reads. And you become part of the life cycle of a book, taking part in its journey as it shapes your own.
Written by: Robin Erwin, Ingram's Digital Retail Sales Manager
FOMO is real, y'all. Fear of missing out on the boom of audiobooks, fear of missing out on a new audience, fear of missing out on sales. Anytime FOMO appears the best advice is to stop and ask yourself, are you really missing out? The audiobook boom is real. New reporting by the Audio Publishing Association and Edison Research shows the upward trend continues. Yet, the question remains: Does every book need to be audio? Or can every book be audio?