You’re aware the internet is full of algorithms, especially sites like Goodreads, Facebook and Twitter. But do you know exactly what social media algorithms are looking for? Do you know all the tactics to position your titles for success on social media? Publishers and book marketers need to know where algorithms are looking and what tactics you can use to most effectively grow your brand and reach the right audience.
By: Pete Peterson, The Rabbit Room
Whenever we release a book, it’s easy, addictive even, to get caught up in checking its sales rankings or its Amazon reviews. And while those are good measures and necessary data, I’ve learned over time that they aren’t as immediately important as they seem. Books take time.
by Becky Walton, MLIS, Collection Development Librarian
Have you seen the “Who Rescued Who” car magnet? Grammar error aside, that decal makes me smile because I often reflect on the relationship between animals and humans. It never ceases to amaze me when I hear stories on the news of a cat waking up his owner in the night when a fire breaks out, or a dog standing guard over his owner who’s in the middle of a seizure, or rats sniffing out landmines.
by Jill M. Andreasen, MLIS, Collection Development Librarian
A recent trend I’ve noticed in both juvenile and YA fiction is stories dealing with the apocalypse. But rather than focusing on dystopias, this new crop of narratives is themed around the actual End of the World: some humorous, some figurative, some literal. It’s important to have narratives to allow kids to explore their anxieties about the future—including climate change, political and social upheaval, imploding personal lives, and ya know, extinction.
Ann Lehue, MSIS, Manager, Collection Development Programs
What do you get when you put a group of Ingram Library Services team members (including librarians) into a room with unlimited coffee twice a month? A whole lot of ideas, passion, and spirited negotiations about ipage enhancements, and completely full whiteboards with lots of edits. The past six months, the Collection Development team has been creating and standardizing great content, including genre lists, but the content was largely hidden, known only to ipage experts, serendipitous wanderers, or the most conscientious webinar attendees.
Ann Cox, MLS, Collection Development Librarian
Senior citizen protagonists have been one of the most enduring trends in fiction of the last decade. It’s no wonder they’re so popular: as the entirety of the baby boomer generation reaches 65 in 2030, rapid demographic changes will have a drastic impact on American society. For the first time in U.S. history, older people are projected to outnumber children by 2035. Additionally, the number of Americans 65 and older will more than double by 2060 and will comprise almost a quarter of the total population. With these projections, it’s expected that graceful aging is a topic at the forefront of many readers’ minds. Whether embarking on new adventures, finding love, or reflecting on the relationships that make life meaningful, the seniors in these novels prove that you don’t stop living once you reach retirement.