INGRAM MARKETING INSIGHTS
Identify the hidden gems in your backlist
Easily spot your titles’ daily correlations, trends, and performance
Focus your marketing efforts on the most impactful titles
Take advantage of new opportunities for continued sales growth
Make insightful changes to online title and author details based on new sales growth opportunities surfaced through Marketing Insights. 70+ data points monitored daily to track and analyze current activity and engagement across web, social, and retail channels.
Studies show that over 50% of product searches begin on Amazon, making the retailer one of the top five largest search engines in terms of annual volume. This increase in volume has resulted in intense competition and changes to the sophistication of Amazon's algorithm for surfacing books. Luckily, there are clear pathways for structuring book information and positioning within the online retail catalog that will increase discoverability. Marketing Insights was designed to help identify which titles will benefit the most from optimization and provide practical insights and actions to take advantage of those opportunities. To read more about the ways web and social activity, metadata and online retail positioning impact discoverability, head over to our blog.
Marketing Insights provides visibility across the marketing funnel and helps you interpret dozens of signals and ranking factors that impact discovery and conversion at online channels and retailers such as Amazon. The data points we assess are proven leading and trailing indicators of sales performance—that is, they are highly correlated with and predictive of consumer sales (both online and off). See a list of the data we track here.
Marketing Insights currently tracks signals across the US and UK markets. Specifically, Amazon.com and Amazon.co.uk. Greater insights can be provided for optimization and positioning in both markets if titles are available. Additional fees apply when adding a second market.
Currently, Marketing Insights monitors signals from Amazon.com and Amazon.co.uk (as well as consumer demand signals pointing from Facebook, Twitter, Wikipedia and Goodreads). Other retailers will be added in future.
Marketing Insights is offered as a subscription, with fees tied to the number of titles tracked. One "title" counts as all formats tracked, so publishers can include both print and digital formats. There are no set-up fees and no support fees. Please contact firstname.lastname@example.org for pricing details. (Note: Marketing Insights currently tracks signals against Amazon.com and Amazon.co.uk. It makes sense to track optimization and positioning in both markets if titles are available. Additional fees apply when adding a second market).
Most publishing organizations opt for broad access to Marketing Insights, including for those in sales, marketing, editorial, and metadata. Subscription fees are not tied to the number of users, and users can be added at any time.
In order to help publishing organizations succeed with Marketing Insights, clients can take advantage of:
All types of publishers use this tool, from large trade organizations, to professional and academic publishers, university presses, education publishers, and small and independent presses.
While there is no required minimum, we would recommend tracking at least 50 titles in order to take full advantage of Marketing Insights.
While time spent in the tool varies, two primary user experiences are reported:
Most publishing organizations track all titles, in all formats, since opportunities often surface across a broad range of titles. In those cases when a smaller list of titles is required, the recommendation is to select all titles with meaningful yearly sales volume at Amazon (for example, scholarly publishers may opt to exclude monographs).
Set-up is easy, and most publishers are up and running in 1-2 weeks. Publishers can provide a list of ISBNs to track, or for fastest implementation, opt for Marketing Insights to track all titles available in the Ingram database. Users are enabled once titles are tracked for a few days, in order to provide some historical data on first login.