Free resources to help ensure that your content is reaching its widest possible audience.
Guides
Metadata Discoverability Guide
Digital Book Marketing Guide
Metadata Keywords Best Practices
HTML for Book Metadata
Edelweiss Metadata Best Practices
Books
Metadata Essentials: Proven Techniques for Book Marketing and Discovery
Videos
Metadata Discoverability - Tried and True Tips
Metadata Discoverability - Children's Books
Webinars
Categories & BISAC Code Selection for Amazon and Other Retailers
Tools & Best Practices for Metadata Keywords
Understanding Your Online Audience - Demographics, Psychographics & Behaviors
Live Metadata Q&A
Pre-Publication Sales & Marketing Success
Blog Posts
Metadata & Digital Marketing
Why Does Metadata Matter?
Metadata for Books: The Current Landscape
Improve the Book Metadata that Matters
Make Your Books More Discoverable with a Good Description & Author Bio
How Books Are Discovered Online
Tips to Optimize Your Book Descriptions
How Publishers Can Use Goodreads, Facebook and Twitter to Increase Discoverability and Title Sales
Discovery and Conversion: Influencing the Consumer Path to Purchase
What Book Publishers Need to Know About the Amazon Buy Box
Marketing Insights Series
Book Marketing in the Era of Algorithms
How to Build a Strong Book Marketing Foundation
Developing Your Book Audience
Expanding Your Reach
Podcasts
Listen to Peter McCarthy, our Director of Digital Services, discuss online discoverability and digital marketing and sales on the Independent Publishers Guild Podcast
Ingram Content Group on digital sales and marketing