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If you’re an indie bookseller, you’ve likely noticed something big happening on your romance shelves. The genre is booming — and readers are showing up in droves to buy it. That’s exactly why Romance Bookstore Day was created: to celebrate this vibrant, fast-growing category and the independent bookstores that bring it to life.
Romance Bookstore Day launched in 2023, spearheaded by Love’s Sweet Arrow, one of the few romance-only bookstores in the U.S. at the time. The goal? To spotlight the incredible impact romance fiction has on the book world — and to celebrate the independent bookstores that have embraced and elevated the genre.
Inspired by the success of Independent Bookstore Day, Romance Bookstore Day is all about creating a joyful, community-driven celebration focused on love stories in all their forms. Whether you’re a general bookstore with a growing romance section or a romance-dedicated shop, this is a day to show off your love for the genre, connect with passionate readers, and boost visibility for the books (and authors) your customers adore.
Romance is reshaping retail. Long overlooked in the traditional bookstore spaces, romance is now one of the highest-performing categories for indie bookstores. TikTok trends, book club favorites, and reader demand are driving more and more customers to your shelves looking for love stories — and they’re not just browsing, they’re buying.
We’re also seeing the rise of romance-centered bookstores across the country, like The Ripped Bodice, Meet Cute, and The Last Chapter, which are thriving thanks to strong community engagement and savvy merchandising.
At Ingram Content Group, we’re proud to support this genre’s growth. Our tools like ipage® help bookstores stay stocked with the titles romance readers are actively searching for — from bestselling authors to under-the-radar indie gems. We know indie booksellers are trusted tastemakers, and when you champion romance, your readers follow.
Celebrating Romance Bookstore Day doesn’t require a big budget — just big heart. Here are a few easy ways to participate:
No matter how you celebrate, the goal is simple: spotlight a genre that champions joy, connection, and belonging — and invite your community to fall in love with your store all over again.
Because when you support romance, you’re not just selling books. You’re building a space where readers feel seen, valued, and welcome. And that’s something worth celebrating.
