Ingram Blog

Tips to Optimize Your Book Descriptions

By: Jake Handy (@jakehandy) and Margaret Harrison (@NerdInNashville)
(Excerpt from Metadata Essentials)
Your long and short book descriptions should be an accurate, compelling, and comprehensive guide to the inside of the book.
 
In this blog, we’ll provide best practices designed to optimize your descriptive copy, both for machines (e.g. Amazon, Google and other search engines) and humans (potential readers considering the book) in general search and at retail stores. 


12 Days of Giving: Strengthening our Bookselling Communities:

Tis' the season for giving! 
As the snow begins to fall, many are preparing for end-of-the-year festivities. Not only is this a time to prepare for future 2020 endeavors, but it is a season when people reach out to friends, family, and their community to give back. 


Talking to Strangers

August 2019 Advance 


Books for the Holidays

Deck your shelves with savings this holiday season and offer the books and sidelines your customers want most! From the top fall books to regional favorites to gifts and games, Ingram has the inventory and speedy shipping that indie bookstores need to meet the seasonal demand with ease. 


Resurgence of the Romantic Comedy

By Rachel Montgomery, MLS, Collection Development Librarian 


Self-Care for the Holidays

by Ann Lehue, MSIS, Senior Manager, Collection Development 


A Q&A with Rakim: Sweat the Technique

The musician and Hip Hop legend—hailed as the greatest MC of all time and compared to Thelonious Monk—talks with Ingram’s Lead Content Manager Nicole Robinson-Hamilton about his new book, Sweat the Technique: Revelations on Creativity from the Lyrical Genius, his 30-plus-year career, and more. 


Tips for Selling to Indie Bookstores

Selling online is essential for publishers. However, wouldn't it also be great to sell tons of books to direct customers, inside real bookstores? 


How Books Are Discovered Online

By: Jake Handy (@jakehandy) and Margaret Harrison (@NerdInNashville) 

(Excerpt from Metadata Essentials)
Search engine optimization (SEO) is critical to success in today’s market, and metadata is the key to making your book discoverable to consumers. In this blog, we’ll help you understand how Amazon’s search algorithm works in particular and which metadata elements are essential to help place your book among top search results for relevant queries. We’ll also examine the potential for exploiting smart searching at other online bookstores. 


When the Wall Came Tumbling Down: 30th Anniversary of the Fall of the Berlin Wall

By Laura Barkema, MLIS, Collection Development Librarian
On November 9, 1989, in Germany, a monumental shift in world politics occurred by the bringing down of not only a physical barrier, but a division among families, friends, and humanity. Thirty years ago, citizens from both East and West Germany worked together to tear down that physical barrier, the Berlin Wall. This act came to signify the beginning of the end of communism’s hold over the eastern half of Europe. As we celebrate the anniversary of this pivotal day, we’ll walk through the history of the Iron Curtain and the division between East and West Germany during the latter half of the 20thcentury.