Reader-First Book Marketing & What You’ll Find in a Reader Insights Report

Ever wish there existed a trustworthy and accessible source for book-related audience data that didn’t require a code book to decipher, then keep reading...

Jul 6, 2022

How to Track & Monitor Your Amazon Product Page: 9 Things We Learned from Tracking 150k Books for 3 Years on Amazon

45% of Amazon book sales go to third-party sellers. We researched 150k books using Marketing Insights to find out how to set your books up for success on Amazon

May 18, 2022

Global Trends Affecting Publishers, Part 2: Consumer Behavior

Part 2 of a 2-part series on the key global trends affecting consumer behavior, and how publishers have responded.

Mar 2, 2022

Global Trends Affecting Publishers, Part 1: Book Production & Distribution

Part 1 of a 2-part series on the key global trends affecting book production and distribution, and how publishers have responded.

Feb 23, 2022

Who Needs a Review?

Who needs a review? As any reviewer will be happy to tell you, likely at length, book reviews matter to a variety of audiences.

Oct 15, 2021

The Why, How, and What Behind Formatting Your Titles to Match Consumer Demand and Buying Preference

Print Sales are Growing Fast. Over the past year and a half, the print book has proven itself to be beloved by readers everywhere. Books in all formats were...

Sep 7, 2021

How to Manage Your Global Supply Chain in a Time of Uncertainty

During the height of COVID in 2020, we saw many borders shut down and large cities experience lockdown. With the world starting to open back up, labor short...

Aug 31, 2021

How Publishers can Develop a Successful Year-End Sales Strategy

Unbelievably, the holiday season is upon us. Q4 is here and your readers are looking to buy. We’d say “Wintering is coming” but if you’re reading this from...

Aug 23, 2021

Grow Your Audiobook Catalogue with DeepZen’s High-Quality AI Audiobook Production Service

Artificial Intelligence puts the smart into your smartphone, it helps choose what movies you see, and even who you date. It will soon be driving our cars, it...

May 24, 2021

9 Areas of Strength That Will Help You Drive Discovery and Sales Online

When was the last time you did a SWOT analysis? College? When talking about how to leverage your organizational and personal strengths to optimize online...

May 10, 2021

How Book Publishers Can Balance Paid and Organic Efforts on Amazon

Do you know which keyword phrases to use when running ads for your titles on Amazon? What about the best time to run ads on Amazon?When you need to optimize...

Apr 2, 2021

How to Combat Book Piracy in the Publishing Landscape

Online piracy cost book publishers millions of dollars per year. What's even worse... it's not preventable. However, there are a few ways to combat the...

Mar 29, 2021

COVID-19 and The Publishing Industry, Part 2: Tips to Optimize Books for Online Sales Succes

In Part two of this blog series, we’ll offer our top 10 tips to capitalize on the shift to online sales and position your books for continued success...

Mar 26, 2021

COVID-19 and The Publishing Industry, Part 1: A Year in Review, Consumer Trends & Behaviors

Over the past year, the brick-and-mortar bookstores were faced with many issues, from overall supply chain challenges, to curtailed in-person shopping. There...

Mar 19, 2021

How to Grow Your Online Book Sales Through Improved Amazon SEO and Keyword Advertising

Looking to make your books more discoverable on Amazon? Follow these proven Amazon SEO and keyword advertising tips from Pete McCarthy and Jess Johns...

Mar 9, 2021

6 Steps to Creating a High-Performing Facebook Ad

Let’s start by looking at how consumers are shifting their online and social media practices. The data below is from a global study of internet users across...

Feb 2, 2021

How Publishers can Increase Discovery and Sell-through this Holiday Season

Yes, 2020 is different. There will be unique challenges this holiday season. But at the same time, some things have remained the same. Many of the tactics...

Oct 21, 2020

What to Expect with Audiobooks: Part 3 (Audiobook Production Costs and Breaking Even)

The past two audio blog posts discussed the rising popularity of audiobooks and when a book should become an audiobook. If you are still thinking about...

Sep 15, 2020

5 Ways to Market Ebooks to Increase Sales (2020)

In a “mobile-first” world, people have access to content all the time. According to recent statistics gathered by Statista, ebook revenue has grown 12.4% YoY...

Aug 28, 2020

What to Expect with Audiobooks: Part 2

FOMO is real, y'all. Fear of missing out on the boom of audiobooks, fear of missing out on a new audience, fear of missing out on sales. Anytime FOMO appears...

Jun 4, 2020

Translate Book Data into Book Sales

Marketing Insights provides publishers with a visual roadmap on book market and customer behavior to uncover high-value sales opportunities.

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