Influencer Marketing vs. Paid Ads: Which Is Right For You?

Influencer Marketing vs. Paid Ads: Which Is Right For You?

Both paid social ads and influencer marketing can be excellent ways to help market your book and get it noticed. However, there are pros and cons to each.

Jun 13, 2024

Cultivating Long Term Partnerships with Influencers

One consideration for influencer marketing is finding and cultivating a long-term partnership with an influencer, instead of one-off collaborations.

May 6, 2024

Diversifying Representation: Using Influencers to Amplify Underrepresented Voices in Publishing

Readers represent a vibrant, diverse spectrum of demographics and want books that reflect who they are and what communities they represent.

Apr 30, 2024

Measuring Success: Influencer Marketing & ROI

Defining your goals and key performance indicators (KPIs) for any influencer campaign is the starting point when you want to see success.

Apr 18, 2024

5 Considerations for Choosing the Right Influencer

To have the highest chance of success when you work with an influencer to promote your books you'll want to make sure you're choosing the right influencer.

Apr 11, 2024

How To Effectively Collaborate With Influencers

To have any success with influencer marketing you need effective collaboration with influencers.

Apr 4, 2024

Influencer Marketing: A Beginner's Guide

You can see big benefits from influencer marketing because it can help you reach more readers, broaden your fan base, and increase your sales volume.

Mar 28, 2024

The Publisher's Playbook: Strategies for Success in Digital Book Marketing

In book marketing, connecting with the right audience isn't always straightforward. Simply creating content and hoping readers stumble upon it isn't enough.

Mar 21, 2024

Mastering Thema: Essentials for Publishers

Beginning in February 2024, Thema is the new UK standard for book classification and metadata, replacing the now obsolete BIC Standard Subject Categories.

Mar 14, 2024

Turning Pages into Playlists: Best Practices for Audiobook Adaptation

Audiobooks are growing in popularity, and the publishing industry is adjusting in response to the strength of that growth.

Mar 7, 2024

Breaking Language Barriers: How Translation Services Can Expand Your Books' Reach

When you make your books available in multiple languages you give readers all over the world the chance to understand and experience them more fully.

Feb 27, 2024

Enhancing Reach: The Fundamentals of eBook Accessibility

While print books are still very popular with all kinds of readers, eBooks are also taking over a significant portion of the publishing space.

Feb 15, 2024

5 Publishing Industry Trends for 2024

Heading into 2024, publishers should be focused on the importance of staying on top of trends in the book publishing industry.

Feb 6, 2024

Metadata Magic: Why It Matters and Best Practices

Metadata is what helps your book be found. It's the descriptive information that search engines like Google and Amazon use to ensure your title ranks well.

Jan 30, 2024

The Oversized Impact: Unveiling the Value of Large Print Books for Publishers

Reading can be a great pastime, but it's much more difficult for people who have low vision, which accounts for roughly 2.2 billion people.

Jan 23, 2024

Market Your Book Successfully: 5 Key Benefits of Ingram iD for Authors

When growing your book’s visibility, engagement, and ultimately, book sales, accessing the right audience is a must. This is where Ingram iD steps in.

Dec 12, 2023

E- Book Accessibility: What Publishers Need To Know

What book publishers need to know about e-book accessibility.

Dec 8, 2023

Book Marketing on TikTok: Tips & Best Practices to Reach Book Readers

Every player in the book industry wants to know how to use TikTok best to market and sell books.

Jul 26, 2023

Introducing Ingram iD: Unlocking the Power of Targeted Book Advertising

Book Marketing Google Amazon Facebook Advertising

Jul 10, 2023

How Publishers Can Run Successful Book Marketing Campaigns in 2023 (with Examples)

How Publishers Can Run Successful Book Marketing Campaigns in 2023

Jun 22, 2023

The Power of Keywords in Book Marketing: Enhancing Discoverability and Reach

Explore the concept of keywords, provide insights on where to find them and discover practical tips on their usage

Jun 14, 2023

Advertise to Millions of Book Lovers

Use Ingram iD to advertise your books to millions of active readers across Google, Facebook, and more!

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