How to Manage Your Global Supply Chain in a Time of Uncertainty

During the height of COVID in 2020, we saw many borders shut down and large cities experience lockdown. With the world starting to open back up, labor short...

Aug 31, 2021

How Publishers can Develop a Successful Year-End Sales Strategy

Unbelievably, the holiday season is upon us. Q4 is here and your readers are looking to buy. We’d say “Wintering is coming” but if you’re reading this from...

Aug 23, 2021

Grow Your Audiobook Catalogue with DeepZen’s High-Quality AI Audiobook Production Service

Artificial Intelligence puts the smart into your smartphone, it helps choose what movies you see, and even who you date. It will soon be driving our cars, it...

May 24, 2021

9 Areas of Strength That Will Help You Drive Discovery and Sales Online

When was the last time you did a SWOT analysis? College? When talking about how to leverage your organizational and personal strengths to optimize online...

May 10, 2021

How Book Publishers Can Balance Paid and Organic Efforts on Amazon

Do you know which keyword phrases to use when running ads for your titles on Amazon? What about the best time to run ads on Amazon?When you need to optimize...

Apr 2, 2021

How to Combat Book Piracy in the Publishing Landscape

Online piracy cost book publishers millions of dollars per year. What's even worse... it's not preventable. However, there are a few ways to combat the...

Mar 29, 2021

COVID-19 and The Publishing Industry, Part 2: Tips to Optimize Books for Online Sales Succes

In Part two of this blog series, we’ll offer our top 10 tips to capitalize on the shift to online sales and position your books for continued success...

Mar 26, 2021

COVID-19 and The Publishing Industry, Part 1: A Year in Review, Consumer Trends & Behaviors

Over the past year, the brick-and-mortar bookstores were faced with many issues, from overall supply chain challenges, to curtailed in-person shopping. There...

Mar 19, 2021

How to Grow Your Online Book Sales Through Improved Amazon SEO and Keyword Advertising

Looking to make your books more discoverable on Amazon? Follow these proven Amazon SEO and keyword advertising tips from Pete McCarthy and Jess Johns...

Mar 9, 2021

6 Steps to Creating a High-Performing Facebook Ad

Let’s start by looking at how consumers are shifting their online and social media practices. The data below is from a global study of internet users across...

Feb 2, 2021

How Publishers can Increase Discovery and Sell-through this Holiday Season

Yes, 2020 is different. There will be unique challenges this holiday season. But at the same time, some things have remained the same. Many of the tactics...

Oct 21, 2020

What to Expect with Audiobooks: Part 3 (Audiobook Production Costs and Breaking Even)

The past two audio blog posts discussed the rising popularity of audiobooks and when a book should become an audiobook. If you are still thinking about...

Sep 15, 2020

5 Ways to Market Ebooks to Increase Sales (2020)

In a “mobile-first” world, people have access to content all the time. According to recent statistics gathered by Statista, ebook revenue has grown 12.4% YoY...

Aug 28, 2020

What to Expect with Audiobooks: Part 2

FOMO is real, y'all. Fear of missing out on the boom of audiobooks, fear of missing out on a new audience, fear of missing out on sales. Anytime FOMO appears...

Jun 4, 2020

How to Boost Your Online Title Sales Today with High Performing Book Descriptions (2020)

Let me guess… bookstore closures have you worried about title sales. The COVID-19 pandemic has all of us worried about many things.The supply chain of...

May 8, 2020

How Publishers Can Use Goodreads, Facebook and Twitter to Increase Discoverability and Title Sales

You’re aware the internet is full of algorithms, especially sites like Goodreads, Facebook and Twitter. But do you know exactly what social media algorithms...

Mar 10, 2020

What to Expect with Audiobooks: Part 1

Over the past seven years, audiobooks have experienced double-digit growth in both sales and units. While I know not everyone is as nerdy as I am about books...

Feb 12, 2020

What Book Publishers Need to Know About the Amazon Buy Box (2020)

Learn how book publishers can take advantage of the Amazon buy box and tune your online book marketing strategy to meet Amazon’s criteria for “winning” the...

Dec 20, 2019

Improve the Book Metadata that Matters

As the value of book discoverability metadata in the publishing industry becomes more known, it’s helpful to know exactly where authors and publishers...

Feb 11, 2019

Marketing Insights Series: Develop Your Book Audience

In our last post in this series, How to Build a Strong Book Marketing Foundation, we outlined a strategic approach to digital book marketing that begins with...

Jan 21, 2019

Translate Book Data into Book Sales

Marketing Insights provides publishers with a visual roadmap on book market and customer behavior to uncover high-value sales opportunities.

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