Reader Insights Report is the starting point for your next book marketing campaign. Reader first marketing. Here, we define how to use the report.

Ever wish there existed a trustworthy and accessible source for book-related audience data that didn’t require a code book to decipher, then keep reading...

Part 2 of a 2-part series on the key global trends affecting consumer behavior, and how publishers have responded.

Part 1 of a 2-part series on the key global trends affecting book production and distribution, and how publishers have responded.

Who needs a review? As any reviewer will be happy to tell you, likely at length, book reviews matter to a variety of audiences.

Print Sales are Growing Fast. Over the past year and a half, the print book has proven itself to be beloved by readers everywhere. Books in all formats were...

During the height of COVID in 2020, we saw many borders shut down and large cities experience lockdown. With the world starting to open back up, labor short...

Unbelievably, the holiday season is upon us. Q4 is here and your readers are looking to buy. We’d say “Wintering is coming” but if you’re reading this from...

Artificial Intelligence puts the smart into your smartphone, it helps choose what movies you see, and even who you date. It will soon be driving our cars, it...

When was the last time you did a SWOT analysis? College? When talking about how to leverage your organizational and personal strengths to optimize online...

Do you know which keyword phrases to use when running ads for your titles on Amazon? What about the best time to run ads on Amazon?When you need to optimize...

Online piracy cost book publishers millions of dollars per year. What's even worse... it's not preventable. However, there are a few ways to combat the...

In Part two of this blog series, we’ll offer our top 10 tips to capitalize on the shift to online sales and position your books for continued success...

Over the past year, the brick-and-mortar bookstores were faced with many issues, from overall supply chain challenges, to curtailed in-person shopping. There...

Looking to make your books more discoverable on Amazon? Follow these proven Amazon SEO and keyword advertising tips from Pete McCarthy and Jess Johns...

Let’s start by looking at how consumers are shifting their online and social media practices. The data below is from a global study of internet users across...

The past two audio blog posts discussed the rising popularity of audiobooks and when a book should become an audiobook. If you are still thinking about...

In a “mobile-first” world, people have access to content all the time. According to recent statistics gathered by Statista, ebook revenue has grown 12.4% YoY...

FOMO is real, y'all. Fear of missing out on the boom of audiobooks, fear of missing out on a new audience, fear of missing out on sales. Anytime FOMO appears...

Let me guess… bookstore closures have you worried about title sales. The COVID-19 pandemic has all of us worried about many things.The supply chain of...