Both paid social ads and influencer marketing can be excellent ways to help market your book and get it noticed. However, there are pros and cons to each.

Emily Davis, who manages the influencer marketing program for IngramSpark, shares 4 tips (plus a bonus tip!) for an effective influencer marketing campaign.

Tthere's nothing wrong with book reviews, but they aren't the only content format you should be considering for your influencer marketing campaign.

When we talk about influencer marketing, most minds jump right to Instagram and TikTok. However, there are many other options that might even be better for you!

Being ethical in how you work with influencers and how sponsored content is disclosed is not only a legal concern, but will help connect with your audience.

One consideration for influencer marketing is finding and cultivating a long-term partnership with an influencer, instead of one-off collaborations.

Readers represent a vibrant, diverse spectrum of demographics and want books that reflect who they are and what communities they represent.

Defining your goals and key performance indicators (KPIs) for any influencer campaign is the starting point when you want to see success.

To have the highest chance of success when you work with an influencer to promote your books you'll want to make sure you're choosing the right influencer.

To have any success with influencer marketing you need effective collaboration with influencers.

You can see big benefits from influencer marketing because it can help you reach more readers, broaden your fan base, and increase your sales volume.

In book marketing, connecting with the right audience isn't always straightforward. Simply creating content and hoping readers stumble upon it isn't enough.

Beginning in February 2024, Thema is the new UK standard for book classification and metadata, replacing the now obsolete BIC Standard Subject Categories.

Audiobooks are growing in popularity, and the publishing industry is adjusting in response to the strength of that growth.

When you make your books available in multiple languages you give readers all over the world the chance to understand and experience them more fully.

While print books are still very popular with all kinds of readers, eBooks are also taking over a significant portion of the publishing space.

Heading into 2024, publishers should be focused on the importance of staying on top of trends in the book publishing industry.

Metadata is what helps your book be found. It's the descriptive information that search engines like Google and Amazon use to ensure your title ranks well.

Reading can be a great pastime, but it's much more difficult for people who have low vision, which accounts for roughly 2.2 billion people.

When growing your book’s visibility, engagement, and ultimately, book sales, accessing the right audience is a must. This is where Ingram iD steps in.