During the height of COVID in 2020, we saw many borders shut down and large cities experience lockdown. With the world starting to open back up, labor short...

Unbelievably, the holiday season is upon us. Q4 is here and your readers are looking to buy. We’d say “Wintering is coming” but if you’re reading this from...

Artificial Intelligence puts the smart into your smartphone, it helps choose what movies you see, and even who you date. It will soon be driving our cars, it...

When was the last time you did a SWOT analysis? College? When talking about how to leverage your organizational and personal strengths to optimize online...

Do you know which keyword phrases to use when running ads for your titles on Amazon? What about the best time to run ads on Amazon?When you need to optimize...

Online piracy cost book publishers millions of dollars per year. What's even worse... it's not preventable. However, there are a few ways to combat the...

In Part two of this blog series, we’ll offer our top 10 tips to capitalize on the shift to online sales and position your books for continued success...

Over the past year, the brick-and-mortar bookstores were faced with many issues, from overall supply chain challenges, to curtailed in-person shopping. There...

Looking to make your books more discoverable on Amazon? Follow these proven Amazon SEO and keyword advertising tips from Pete McCarthy and Jess Johns...

Let’s start by looking at how consumers are shifting their online and social media practices. The data below is from a global study of internet users across...

Yes, 2020 is different. There will be unique challenges this holiday season. But at the same time, some things have remained the same. Many of the tactics...

The past two audio blog posts discussed the rising popularity of audiobooks and when a book should become an audiobook. If you are still thinking about...

In a “mobile-first” world, people have access to content all the time. According to recent statistics gathered by Statista, ebook revenue has grown 12.4% YoY...

FOMO is real, y'all. Fear of missing out on the boom of audiobooks, fear of missing out on a new audience, fear of missing out on sales. Anytime FOMO appears...

Let me guess… bookstore closures have you worried about title sales. The COVID-19 pandemic has all of us worried about many things.The supply chain of...

You’re aware the internet is full of algorithms, especially sites like Goodreads, Facebook and Twitter. But do you know exactly what social media algorithms...

Over the past seven years, audiobooks have experienced double-digit growth in both sales and units. While I know not everyone is as nerdy as I am about books...

Learn how book publishers can take advantage of the Amazon buy box and tune your online book marketing strategy to meet Amazon’s criteria for “winning” the...

As the value of book discoverability metadata in the publishing industry becomes more known, it’s helpful to know exactly where authors and publishers...

In our last post in this series, How to Build a Strong Book Marketing Foundation, we outlined a strategic approach to digital book marketing that begins with...