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October 31, 2022
NASHVILLE, TENN. (October 31, 2022) - Ingram Content Group (“Ingram”) launches Ingram iD, an easy-to-use advertising platform that helps publishers reach readers directly and drive demand for their books.
Designed specifically for book marketers, Ingram iD provides access to reach millions of known readers, uses book industry expertise to power smart keyword suggestions and audience segmentation, and simplifies marketing efforts with the ability to place ads on multiple networks through a single interface.
“Ingram understands that publishers and booksellers have to directly and effectively reach more consumers,” said Phil Ollila, Chief Commercial and Content Officer of Ingram Content Group. “Ingram iD is a direct response to this need and allows all book marketers to easily and efficiently target a high quality, specific, reader audience to sell more books.”
Through Ingram iD, publishers can access Ingram’s exclusive database of “Verified Readers” comprised of millions of active readers. Over the past several years Ingram has built a growing audience of readers through websites like Bookfinity.com, Shelfsavvy.com and littleinfinite.com. Verified Readers are segmented into over 40 audience types that are aligned with book categories, with more to come.
Publishers can then place ads through Ingram iD to reach Verified Readers through social and retail sites like Facebook, Google and Amazon, with advertising and email marketing through Ingram’s consumer websites to be added soon. Smart keyword suggestions are offered to save valuable research time, and ad creation and design is done directly in Ingram iD, speeding campaign execution and simplifying marketing efforts.
Dedicated to the growth and success of the book industry, Ingram continues to build scalable technology and services to help publishers sell more books. Ingram iD gives marketers access to precise audiences cost-effectively, consistently and with meaningful measurements in one easy-to-use interface. Ingram iD is available to publishers now.
For more information about Ingram Content Group’s Ingram iD and to get started, visit here.
Media Contact:
Ingram Content Group | Zach Hunt, 615.321.3110, zach@tsgnashville.com
About Ingram Content Group | www.ingramcontent.com
The world is reading, and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation, and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand, and digital learning. Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd.
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