Back to News

Ingram Content Group Explores the Changing Landscape of Book Discoverability in Live Panel Discussion

April 13, 2023

NASHVILLE, TENN (April 13, 2023) – Ingram Content Group (“Ingram”) will bring together a panel of consumer book marketing experts for a free webinar on Wednesday, April 26, 2023, at 11:00 a.m. ET entitled, “The Changing Landscape of Book Discoverability: How Publishers can Run Successful Digital Ads + TikTok Strategies that Work.”

What: A free webinar hosted by Ingram exploring today’s changing landscape in book discoverability.  

In today’s marketplace there is no shortage of platforms to place ads. Consumers are bombarded by ads everywhere they go, online or not, and 80% of marketers agree that marketing has changed more in the past three years than in the past 50.  

Digital advertising continues to evolve in real-time reacting to changes in technology and macroeconomic conditions. The NPD Group predicts TikTok & #BookTok will continue to drive sales into 2023, and publishers will struggle to find readers for frontlist titles.

In the wake of these challenges, how do publishers choose platforms on which to focus? How do publishers create ads to rise above the noise? How do publishers target the right audience?

Learn all of this and more from our panel of consumer book marketing experts, going into detail on:

  • The State of Digital Advertising Today
  • What Publishers are Doing to Run Successful Ads
  • How to Reach Book Readers on TikTok

Register for the webinar here.

When: April 26th, 2023, at 11:00 am ET/10 am CT

Where: Register here to gain access to this free virtual event.

Even if you can’t attend on April 26th, register now to watch the recording at a later date.

Who: Panelists include Kim Schutte, Director of Consumer Marketing at Ingram Content Group, Tobias Madden, Digital Marketing Manager of Publisher Services at Ingram Content Group, Taylor Shelton, Consumer Marketing Manager at Ingram Content Group, and Austin Graf, Consumer Marketing Specialist at Ingram Content Group.

Kim Schutte is the Director of Ingram’s Consumer Marketing. With nearly 20 years of marketing and book-industry experience, Kim has led Ingram’s consumer audience development efforts since the program’s founding, overseeing audience acquisition, data segmentation, service creation and overall program management.

Tobias Madden is the Digital Marketing Manager of Ingram’s Marketing Advantage team. In this role, he leads the development and implementation of broad-scope digital marketing campaigns for Ingram’s enrolled distribution publishers. Previously, Tobias worked at Bloomsbury Australia (Sydney) as the Senior Marketing Executive (Digital and YA), where his responsibilities encompassed social media and content creation, paid digital advertising, publicity, marketing, and design for both print and digital media.

Taylor Shelton is the Digital Marketing Manager of Ingram’s Consumer Marketing team. In this role, she leads the strategy, development, and execution of paid acquisition for Ingram’s consumer facing brands (Bookfinity, Shelf Savvy, Little Infinite, Page & Pairing). She began her book industry career with Ingram in 2020 and has helped grow the Consumer Marketing database to over three-million names. Prior to working at Ingram, she worked in email and social media marketing in the fashion industry.

Austin Graf is the Consumer Marketing Specialist for Ingram’s Consumer Marketing division. In this role, he manages social media strategy, influencer marketing, and digital PR for Ingram’s consumer facing brands. Austin has over seven years of digital marketing experience, with previous roles including marketing for VaynerMedia's small business sector, and Sasha Group. His various job roles include content marketing, social media management and ecommerce.


Media Contact: Ingram Content Group | Laura Braam | 615.321.3110 |

About Ingram Content Group |

The world is reading, and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries, and educators, Ingram makes these services seamless and accessible through technology, innovation, and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print on demand, and other services for the publishing industry. Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd., and Ingram Content Group Australia Pty Ltd.