February 10, 2022
Nashville, TN (February 10, 2022) – Following several years of proprietary development and strategic investment, Ingram Content Group (Ingram) announced today the launch of a suite of consumer marketing services to help publishers reach readers directly.
Over the last few years, Ingram built a database of millions of “Verified Readers” – known book lovers segmented into book categories – that publishers can now reach through exclusive consumer-targeting tools and services. Ingram has a deep understanding of the book market and a track record of building scalable technology and services to help publishers sell more books. The new direct-to-consumer marketing program builds on that expertise.
Spanning the marketing lifecycle of a book — from understanding how and where to reach readers, to providing real-time insights and recommendations, to offering full-service marketing and analytics — Ingram’s direct-to-consumer offerings increase the power of publishers’ digital marketing strategies and sales potential.
These services are available now with more coming throughout 2022:
Ingram’s exclusive and growing audience of millions of Verified Readers is accessible only through Ingram’s new reader platform. Select publishers are currently using the platform and soon hundreds more will gain access to the reader platform to drive book sales.
“Ingram puts publishers in the driver’s seat when it comes to reaching readers around the world. We want to help publishers grow sales in a rapidly evolving industry that is increasingly reliant on direct marketing.” said Kim Schutte, Ingram’s Director of Consumer Marketing.
The consumer marketing team is led by industry veterans with decades of bookselling and marketing experience:
Ingram will be releasing additional consumer marketing services throughout 2022. A monthly webinar series for publishers will cover topics such as achieving consumer marketing success, trends in 2022, how to reach the right reader, and more. Join them onWednesday, February 16 at 11 a.m. ET for the first webinar in the series, NOW WHAT? Consumer Book Marketing in 2022 and Beyond.
For more information about IngramContent Group its consumer marketing services, please visit https://www.ingramcontent.com/publishers/consumer-marketing-services.
Ingram Content Group | Zach Hunt, 615.321.3110, firstname.lastname@example.org
About IngramContent Group | www.ingramcontent.com
The world is reading, and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation, and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand, and digital learning. Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd.