Harnessing the Power of Ingram's Database of Verified Readers: Driving Interactions with Targeted Ads

June 14, 2023
Noelle Arnold
Harnessing the Power of Ingram's Database of Verified Readers: Driving Interactions with Targeted Ads

Ingram, a leading player in the book distribution industry, boasts an extensive database of Verified Readers. But what exactly are Verified Readers? Verified Readers are individuals who have provided their reading preferences, genres of interest, and other relevant information, allowing Ingram to categorize them based on their reading habits. This valuable resource forms the foundation of Ingram's iD platform, enabling authors, publishers, and advertisers to connect with the right audience in a targeted and impactful way. In this article, we will explore how Ingram generates different categories of Verified Readers and the benefits they provide within the Ingram iD platform.


Generating Different Categories of Verified Readers

Ingram has employed various strategies to build its database of Verified Readers. These strategies include:

  1. Reader Registrations: Ingram invites readers to register and share their reading preferences and interests voluntarily. This information helps categorize readers into specific genres, sub-genres, and other relevant categories.
  2. Bookstore Partnerships: Ingram collaborates with numerous bookstores and retail partners, collecting data on reader preferences, purchasing patterns, and engagement. This valuable data helps refine the categorization of Verified Readers based on their interactions with specific genres or authors.
  3. Online Communities and Surveys: Ingram actively engages with online book communities, forums, and social media platforms to gather insights into reader preferences. Through surveys and interactions, Ingram obtains valuable information that contributes to the categorization of Verified Readers.

Utilizing Verified Readers within the Ingram iD Platform

Within the Ingram iD platform, Verified Readers are utilized to help authors, publishers, and advertisers effectively to target their promotions. The categorized database of Verified Readers allows you to:

  1. Target Specific Demographics: By selecting the desired reader categories, you can narrow down your target audience based on genre preferences, reading habits, age groups, geographical locations, and more. This ensures that promotions are directed towards readers who are most likely to engage with the content.
  2. Tailor Book Recommendations: Using the Verified Reader categories, the Ingram iD platform provides personalized book recommendations to readers, improving their browsing and purchasing experiences. This customization increases the chances of connecting readers with books they are genuinely interested in, driving higher engagement and conversion rates.
  3. Optimize Advertising Campaigns: Advertisers can leverage the database of Verified Readers to optimize their advertising campaigns. By selecting specific reader categories, you can ensure your ads reach the most relevant audience, maximizing the impact and generating higher interactions and conversions.

The Benefits of Generated Categories of Verified Readers within Ingram iD:

The already generated categories of Verified Readers in the Ingram iD platform provide you with significant benefits:

  1. Enhanced Targeting: The categorized database allows you to precisely target your audience, increasing the likelihood of your ads reaching readers with a genuine interest in your book category or genre. This targeted approach saves time, effort, and resources, resulting in more effective advertising campaigns.
  2. Increased Interactions: By connecting with the right audience, you can generate more interactions with your ads, such as clicks, views, and purchases. This leads to improved engagement, brand exposure, and ultimately, higher book sales.
  3. Improved Return on Investment (ROI): With the ability to reach a highly targeted audience, you can optimize your advertising spend, ensuring that your budget is allocated towards those most likely to convert into engaged readers and buyers. This can result in a higher ROI and maximizes the effectiveness of advertising campaigns.


Ingram's database of Verified Readers forms a powerful foundation within the Ingram iD platform. By generating different categories of Verified Readers, Ingram enables you to target specific demographics, tailor book recommendations, and optimize your advertising campaigns. The already generated categories of Verified Readers within Ingram iD provide you with a significant advantage, helping you generate more interactions with your ads, increase engagement, and boost book sales. Harnessing the power of this valuable resource allows authors, publishers, and advertisers to connect with their ideal readers, fostering meaningful relationships and driving success in the dynamic world of book marketing.

Harnessing the Power of Ingram's Database of Verified Readers: Driving Interactions with Targeted Ads
Noelle Arnold

Noelle Arnold

Noelle Arnold is a rising junior at Samford University where she is studying business marketing. Over the course of her internship, she has been growing her marketing experience at Ingram Content Group. Noelle has been overseeing the launch of the Ingram iD education series.

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