In today's crowded publishing landscape, standing out and reaching your target audience can be challenging. Ingram iD was purposefully created to provide a powerful solution to this problem for publishers, authors, and book marketers.
This innovative ad platform has three primary focuses:
With Ingram iD, you'll have the tools and resources needed to connect your books with their ideal readership, making your marketing efforts more targeted and impactful.
With an Ingram iD account, you'll have access to exclusive audiences we refer to as verified readers. These consumers are sourced from our Ingram-partnered platforms that are wildly known across the industry and then grouped into genre segments for highly targeted advertising.
Our Lineup of Ingram Partnered Platforms:
In total, our community holds around 2.9 million subscribers, with millions more engaged through web and social extensions. These verified readers are exclusive to Ingram, providing a unique and valuable opportunity to connect with consumers across Facebook, and Google who have already shown interest in your books.
Verified readers are engaged consumers who form the basis of our first-party audiences in Ingram iD. Through their direct engagement with related content and actions taken on our sites and partner platforms, we have gained valuable insights into their reading preferences and book-buying habits.
For example, our first-party audience for true crime readers consists of individuals who have demonstrated a genuine interest in this genre, ensuring that your ads reach a refined and receptive audience.
Ingram iD offers 50 distinct consumer segments derived from this wealth of information, and we continue to grow and refine these verified reader catalogs regularly.
Now that you have a deeper understanding of who our verified readers are, where they come from, and why they are essential, let's delve into the intricacies of the Ingram iD platform itself.
When you start a campaign in Ingram iD, you can tailor your ads directly to readers who have already shown interest in your books across platforms such as Facebook, and Google.
Ingram iD also provides:
To demonstrate a glimpse of the platform's functionality, we'll guide you through the step-by-step process of building an ad on Ingram iD, giving you practical insights and tips along the way.
When creating a successful advertising campaign, being specific about your goals is crucial. Yes, selling books is the ultimate objective, but breaking down that macro goal into micro steps is the key to optimization. You can fine-tune your strategies by identifying incremental goals to achieve the desired results.
Let's look at a recent campaign by the PEN/Faulkner organization, which utilized Ingram iD and our Page & Pairing newsletter. Their specific goal was to promote a virtual event featuring authors in conversation. By leveraging our first-party audience targeting, they achieved great results. With nearly 2,000 clicks on their ads, they spent significantly less than they would have without using a targeted audience.
Consider this campaign's cost per click (CPC), which is only 51 cents. To put that into perspective, the average CPC for Facebook across industries is about 94 cents, while for Google Display, it's around 63 cents. The PEN/Faulkner organization's CPC of 25 cents for Google Display ads demonstrates the power of effective targeting and strategic platform selection.
Our Page & Pairing newsletter has an engaged readership, with subscribers typically reading at least 30 books a year. The campaign's impressive 48% click-to-open rate surpasses the industry average of 30-35%. This success can be attributed to precise targeting, strategic messaging, and carefully considering the desired goals.