How to Capitalize on the Increase of Ebook Buyers Right Now
In a “mobile-first” world, people have access to content all the time. According to recent statistics gathered by Statista, ebook revenue has grown 12.4% YoY in 2020. However, the average revenue per user is expected to decline through 2024.
But here’s the good news — the ebook penetration rate is expected to increase nearly 3% through 2021, in other words, an increase of 213,460,000 ebook customers.
Readers have realized the benefits offered by a digital book format resulting in a shift to e-reader adoption, especially during the unprecedented times of the COVID-19 pandemic.
So, how are you taking advantage of the influx of customers looking to purchase ebooks right now? Hopefully, a narrowed focus on ebook marketing is high on your list.
Ebooks can be easily downloaded and are a more affordable way to market titles. Forbes reports people are on their tablet, phone or computer more than 10 hours a day, so a simple pay-per-click ad or ebook page link could help you drive more traffic to a title with an already captive audience. A multi-channel ebook marketing plan is incredibly valuable but requires a well-documented plan.
5 Ways to Take Advantage of Online Marketing to Promote Your Ebook Titles
It is useful to be able to embed this link in other digital platforms to further build consumer awareness.
Looking for a resource to help build these pages? Check out Ingram’s book marketing and sales platform Aerio, which creates book landing pages with customizable branding, copy-and-paste embed code and multiple consumer purchase options.
Take your ebook marketing a step further with Marketing Insights to determine how readers are interacting with your titles across social media and retail channels.
Using a tool like Aerio Previews allows you to create a free ebook giveaway, while also offering options for email capture so you own the customer relationship.
These sources can provide new avenues to reach readers. Some websites will highlight a title for a small fee, but this increases the title’s sales potential.
Overall, the user adoption of digital and ebooks are changing the book industry and creating new ways to reach readers. Consider your options and use these marketing tactics to help set a foundation for the success of your titles.
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