Ingram Marketing Advantage
Consumer Marketing Agency

Ingram Marketing Advantage

Meet your new digital marketing partners. Our team of experts are pioneers in title marketing and know how to drive online consumers to buy your books and grow your business.

Schedule a Consultation

Our fully managed offerings are unique.

Ingram Marketing Advantage is the full-service agency group within Ingram’s broader Consumer Marketing services offering. It is currently available to publishers distributed by Two Rivers, Consortium, Publishers Group West, Ingram Academic, and Ingram Publisher Services.

Convert Title Sales

Optimization Across All Formats

We enhance metadata at the title group level to improve audience reach and sell-through across all book formats. 

Data Analysis for Books

Interwoven with Sales and Distribution

Our marketing services work hand in glove with the sales team to make sure we’ve optimized the opportunity from all angles.

Prioritize Marketing Actions

Analytics and Education

We’ll use data to identify untapped demand potential, delivering reporting and audience analytics so you can learn too! 

Ingram Marketing Benefits
From Backlist to Big Mover: How West Margin Press Used Actionable Data to Profit from an Opportunity
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Ingram Marketing Advantage and Strategic Reader Advertising

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Testimonial

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Angela Johnson
VP, Job Title

Choose the Program That's Right for You

Catalog Metadata Optimization Service

  • Complete list analysis to identify gaps and enhancement opportunities
  • Optimized keywords, BISAC and THEMA codes, product descriptions
  • Pricing at title group level, optimizing across all available formats

Fixed fee per title group

Backlist Marketing
Service

  • Publisher’s complete backlist (titles published 24 months or prior) enters program. All enrolled titles receive full catalog optimization
  • Managed marketing and promotion for a portion of backlist; Marketing Advantage covers all ad costs
  • No risk to publisher—all fees based on sales growth

30% of e-commerce sales uplift based on same period prior year

Minimum 1 year contract

Frontlist Marketing
Service

  • Fully managed social and retail advertising
  • Customized to fit publisher’s publication goals
  • Integrated with sales and distribution teams, providing coordinated response to sales efforts
  • Minimum $5,000 ad spend

15% of ad spend

+$2500 initial research and set-up fee

The Marketing Advantage team is not only a pleasure to work with, but they maximize sales, without a doubt!  It was great to have fresh “marketing eyes” on our titles. They took our basic information and reworked or added to it, making it so much more consumer facing that translated into increased sales. There are no pros and cons to the program…only pros!"

Welbeck logo

Kim Brown
VP, Sales & Marketing for North America
Welbeck Publishing

The Ingram Marketing Advantage team is a ‘deep bench’ of digital marketing mavericks who bring a genuinely collaborative spirit to the mission to reach and activate our target readers. They are strategic, creative, value-minded, and invested in the success of our books—and an essential component of our frontlist and backlist publishing strategy.”

Spiegel and Grau logo

Julie Grau
Partner & Co-CEO
Spiegel & Grau

Meet the Marketing Advantage Team

Agustina Casal

Agustina Casal

Director of Digital Sales and Marketing

Agustina has over fifteen years of publishing experience, providing independent publishers expertise in digital and e-commerce sales. She leads both the Ingram Marketing Advantage business as well as Ingram’s digital sales strategy, where she focuses on growing ebook and audio sales and expanding merchandising opportunities for over 600 trade and academic publishers.

Devyn Downey

Devyn Nance

Manager Digital Marketing

Devyn brings more than 10 years of experience leading consumer focused digital marketing campaigns for USA Today and 250+ brands. She is an expert in scaling strategy and execution across social, search, display, retail and content marketing, having worked with bestselling authors, leading country music artists and two award winning campaigns.

Kellie Otis

Tobias Madden

Digital Marketing Manager

Tobias recently moved to NYC from Australia where he gained tremendous experience as a Senior Marketing Executive for Bloomsbury Publishing, championing marketing campaigns in AUS for authors and brands such as Sarah J Maas, Harry Potter, Elizabeth Gilbert and several notable YA authors. The experience he has strategizing and executing frontlist campaigns on Meta, Google Display, TikTok, influencer marketing and other channels positions him well in running thoughtful, sales-driving digital campaigns for our publishers.

Kellie Otis

Jessica Rogers

Publisher Engagement Specialist

Jessica is the primary liaison for publishers enrolled in IMA, managing the onboarding process, communicating campaign results, and advising publishers on the digital marketing landscape. After working with the Two Rivers and Ingram Academic client management team, Jessica made the switch to IMA, bringing a deep understanding of publisher needs with her.

Chaselynn Bowser

Chaselynn Bowser

Marketing Specialist

Chaselynn brings almost 10 years of publishing, book marketing, and ecommerce experience to the IMA team from Lifeway Christian Resources. She has worked on marketing campaigns for several NYT bestselling titles, building brand awareness for publishers and authors, and executing creative campaigns and promotions to drive traffic, increase sales, and combat the effects of supply chain limitations on their e-commerce platform.

Kellie Otis

Kellie Otis

Sales Reporting Coordinator

Kellie comes from the indie bookstore world where she was assistant manager and buyer for three years following her graduation from NYU. After supporting Ingram’s Mass Merch and Gift teams in the Special Sales department for a year, she switched to the IMA team where she brings her deep knowledge of analytics, sales, and our publisher’s catalogs.

Kellie Otis

Sarah Woods

Digital Sales Assistant

Sarah joins IMA from Barnes & Noble where she was Sales & Inventory Manager, specializing in display merchandising and social media for her store. Her knowledge of books and the book industry make her an asset to the team as she assists Devyn Nance and Tobias Madden with our Frontlist Marketing Service.

Learn How Marketing Advantage Can Help Grow Your Business

From Backlist to Big Mover: How West Margin Press Used Actionable Data to Profit from an Opportunity
Case Study

Marketing Insights Sparks Increase in Sales of Backlist Title

Read Now
Testimonial

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus lacinia nulla nulla, et elementum augue viverra ut. Cras volutpat euismod ante at volutpat. Suspendisse potenti. Cras non conjectuur commodo tortor, ut feugiat mi.

Angela Johnson
VP, Job Title

From Backlist to Big Mover: How West Margin Press Used Actionable Data to Profit from an Opportunity
Case Study

Marketing Insights Sparks Increase in Sales of Backlist Title

Read Now
Testimonial

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus lacinia nulla nulla, et elementum augue viverra ut. Cras volutpat euismod ante at volutpat. Suspendisse potenti. Cras non conjectuur commodo tortor, ut feugiat mi.

Angela Johnson
VP, Job Title