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Meet your new digital marketing partners. Our team of experts are pioneers in title marketing and know how to drive online consumers to buy your books and grow your business.
Schedule a Consultation Ingram Marketing Advantage is the full-service agency group within Ingram’s broader Consumer Marketing services offering. It is currently available to publishers distributed by Two Rivers, Consortium, Publishers Group West, Ingram Academic, and Ingram Publisher Services.
We enhance metadata at the title group level to improve audience reach and sell-through across all book formats.
Our marketing services work hand in glove with the sales team to make sure we’ve optimized the opportunity from all angles.
We’ll use data to identify untapped demand potential, delivering reporting and audience analytics so you can learn too!
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Angela Johnson
VP, Job Title
Fixed fee per title group
30% of e-commerce sales uplift based on same period prior year
Minimum 1 year contract
15% of ad spend
+$2500 initial research and set-up fee
“The Marketing Advantage team is not only a pleasure to work with, but they maximize sales, without a doubt! It was great to have fresh “marketing eyes” on our titles. They took our basic information and reworked or added to it, making it so much more consumer facing that translated into increased sales. There are no pros and cons to the program…only pros!"
Kim Brown
VP, Sales & Marketing for North America
Welbeck Publishing
“The Ingram Marketing Advantage team is a ‘deep bench’ of digital marketing mavericks who bring a genuinely collaborative spirit to the mission to reach and activate our target readers. They are strategic, creative, value-minded, and invested in the success of our books—and an essential component of our frontlist and backlist publishing strategy.”
Julie Grau
Partner & Co-CEO
Spiegel & Grau
Agustina has over fifteen years of publishing experience, providing independent publishers expertise in digital and e-commerce sales. She leads both the Ingram Marketing Advantage business as well as Ingram’s digital sales strategy, where she focuses on growing ebook and audio sales and expanding merchandising opportunities for over 600 trade and academic publishers.
Devyn brings more than 10 years of experience leading consumer focused digital marketing campaigns for USA Today and 250+ brands. She is an expert in scaling strategy and execution across social, search, display, retail and content marketing, having worked with bestselling authors, leading country music artists and two award winning campaigns.
Tobias recently moved to NYC from Australia where he gained tremendous experience as a Senior Marketing Executive for Bloomsbury Publishing, championing marketing campaigns in AUS for authors and brands such as Sarah J Maas, Harry Potter, Elizabeth Gilbert and several notable YA authors. The experience he has strategizing and executing frontlist campaigns on Meta, Google Display, TikTok, influencer marketing and other channels positions him well in running thoughtful, sales-driving digital campaigns for our publishers.
Jessica is the primary liaison for publishers enrolled in IMA, managing the onboarding process, communicating campaign results, and advising publishers on the digital marketing landscape. After working with the Two Rivers and Ingram Academic client management team, Jessica made the switch to IMA, bringing a deep understanding of publisher needs with her.
Chaselynn brings almost 10 years of publishing, book marketing, and ecommerce experience to the IMA team from Lifeway Christian Resources. She has worked on marketing campaigns for several NYT bestselling titles, building brand awareness for publishers and authors, and executing creative campaigns and promotions to drive traffic, increase sales, and combat the effects of supply chain limitations on their e-commerce platform.
Kellie comes from the indie bookstore world where she was assistant manager and buyer for three years following her graduation from NYU. After supporting Ingram’s Mass Merch and Gift teams in the Special Sales department for a year, she switched to the IMA team where she brings her deep knowledge of analytics, sales, and our publisher’s catalogs.
Sarah joins IMA from Barnes & Noble where she was Sales & Inventory Manager, specializing in display merchandising and social media for her store. Her knowledge of books and the book industry make her an asset to the team as she assists Devyn Nance and Tobias Madden with our Frontlist Marketing Service.
Reader Insights Report is the starting point for your next book marketing campaign. Reader first marketing. Here, we define how to use the report.
Read Now Ever wish there existed a trustworthy and accessible source for book-related audience data that didn’t require a code book to decipher, then keep reading...
Read Now Part 2 of a 2-part series on the key global trends affecting consumer behavior, and how publishers have responded.
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Instantly discover the online behaviors of your target readers — who they are, what they like, where they’re active, who they follow, and how they talk about the books that interest them.
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Marketing Insights provides publishers with a visual roadmap on the book market and customer behavior to uncover high-value sales opportunities.
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