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From frontlist to backlist, our team of digital marketing experts are pioneers in title marketing and know how to drive online consumers to buy your books and grow your business.
Schedule a Consultation Generate awareness of your book and drive eCommerce sales with the help of a fully managed digital marketing campaign. From Amazon Ads, Meta, Google, TikTok, YouTube, and so much more, our savvy digital marketers will build a campaign strategy tailored to meet your goals and reach target audiences by leveraging our tried-and-true tactics for book marketing.
Title Marketing Campaigns start at $1700
Brand or Series Campaigns start at $2500
A no-risk marketing solution for increasing ecommerce sales of your backlist titles. Print and eBook titles published at least 2 years ago are eligible for IMA’s backlist marketing program. Our team of digital marketers will update your metadata and advertise your book online! Publishers only pay a fee if there is an uplift in sales year over year.
IMA Fee: 30% of net revenue uplift at e-commerce channels
Does your Amazon product page properly showcase the full value and format of your book? Trust our eCommerce experts will optimize and enhance your Amazon.com product pages so that your books are more discoverable in search results, positioned well to improve sales conversion and increase your ecommerce sales. Service includes thorough metadata optimization, 3D product photos of your print format(s), and professionally designed A+ content.
$250/title
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Angela Johnson
VP, Job Title
“The Ingram Marketing Advantage team is a ‘deep bench’ of digital marketing mavericks who bring a genuinely collaborative spirit to the mission to reach and activate our target readers. They are strategic, creative, value-minded, and invested in the success of our books.”
Julie Grau
Partner & Co-CEO
Spiegel & Grau
“IMA has been an incredible partner for Bard Press. They have found new audiences across a variety of platforms for our best-selling title. Low acquisition costs and new sales growth is a good combination.”
Todd Sattersten
Publisher
Bard Press
“I’ve worked with many advertising agencies on book promotion, but none have displayed the same creativity and flexibility… they have shown a remarkable capacity to identify and leverage new platforms and new creative. And they’re a pleasure to work with!”
Trevor Wiser
Sales & Marketing Director
Plough
“The Ingram Marketing Advantage team is not only a pleasure to work with, but they maximize sales, without a doubt… They took our basic information and reworked or added to it, making it so much more consumer facing that translated into increased sales.”
Kim Brown
VP of Sales & Marketing
Welbeck
Devyn has over 15 years of marketing experience, including several New York Times Bestseller campaigns in her tenure. A founding member of the Ingram Marketing Advantage business, she leads a team of savvy digital marketers who partner with 100+ publishers each year to reach consumers online and drive eCommerce sales. She is an expert in consulting with publishers on their consumer marketing objectives and strategizing the best means to achieve those goals - within budget and always with a publisher’s ROI in mind.
Originally from Sydney, Australia, Tobias gained tremendous experience as a Senior Marketing Specialist for Bloomsbury Publishing, leading marketing campaigns in Australia for authors and brands such as Sarah J Maas, Harry Potter, Elizabeth Gilbert and several New York Times-bestselling YA authors. With seven years’ experience strategizing and executing full-scope digital marketing campaigns—including retail and social media advertising, organic content creation, and influencer partnerships—Tobias is perfectly positioned to run thoughtful digital campaigns that drive sales for our publishers.
Chaselynn brings almost 10 years of publishing, book marketing, and ecommerce experience to the IMA team from Lifeway Christian Resources. She has worked on marketing campaigns for several NYT bestselling titles, building brand awareness for publishers and authors, and executing creative campaigns and promotions to drive traffic, increase sales, and combat the effects of supply chain limitations on their e-commerce platform.
Sarah joins IMA from Barnes & Noble where she was Sales & Inventory Manager, specializing in display merchandising and social media for her store. Her knowledge of books and the book industry make her an asset to the team as she assists Devyn Nance and Tobias Madden with our Frontlist Marketing Service.
Reader Insights Report is the starting point for your next book marketing campaign. Reader first marketing. Here, we define how to use the report.
Read Now Ever wish there existed a trustworthy and accessible source for book-related audience data that didn’t require a code book to decipher, then keep reading...
Read Now Part 2 of a 2-part series on the key global trends affecting consumer behavior, and how publishers have responded.
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Use Ingram’s network of consumer websites and newsletters to reach millions of readers across dozens of categories. Find the right audience for your books with customized marketing solutions.
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Advertise to our proprietary database of unique, segmented Verified Readers on platforms like Google, Facebook, and Instagram.
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