Book Marketing

Book Marketing Tools & Insights that Matter

Having the right tools to understand and reach readers based on where and how they search for books is key to making a difference in publishing success.

  FREE Live Webinar: 2021 Publishing Year in Review. Join us Feb. 2nd @ 10am CST and learn the challenges, opportunities and continuing trends within publishing and the global book community that will impact the success of your business.

Organic Discovery for Your Titles

The right book metadata is the foundation to helping readers find your titles through search and online browsing.

Identify BISACs and keywords suited to each title with our smart metadata tool

Use data-driven expertise to optimize your titles

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Book Discovery

Translate Book Data into Book Sales

Use our Marketing Insights tool to access consumer marketing and retail analytics across online channels. Get recommended actions to uncover high-value opportunities with retailers like Amazon and more.

data points

70+ data points track and analyze current book activity and engagement across web, social, and retail channels.

book insights

Gather insights from uniquely prioritized lists and title-level Amazon data

consumer demand

Understand consumer demand to pinpoint titles that would benefit most from additional promotion

book visibility

More Visibility in More Markets

Marketing is all about getting more eyes on your books, and using print-on-demand to set up your titles in all our markets is one of the best ways to help get more visibility.

Availability through the largest independent and online book retailers around the world

Use our Marketing Insights tool to access to growing markets outside the U.S.

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Reach More Consumers

Share, preview, and sell print and ebooks directly to consumers, from a website or any social stream, with our direct-to-consumer platform, Aerio.

Promote books on Facebook, Twitter, Pinterest, and more

Capture customer emails using previews and ebook giveaways

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reach more consumers
libraries and bookstores

Promote to Bookstores and Libraries

With a strong network of bookstores and libraries, having the opportunity to get your titles in front of those buyers is an important part of a complete book marketing plan.

Print and digital opportunities reaching thousands of accounts

A wide range of options for any budget

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